Daimler AG’s Indian commercial vehicle subsidiary, Bharat Benz achieved an important milestone with the sale of its 50,000th truck in the country. The vehicle to be sold is a 4928 TT tractor from the manufacturer’s heavy-duty range and was presented at a regional brand event in Hyderabad to the owner. The milestone is certainly an interesting one, as the automaker managed to achieve the same in five years since it first commenced operations in India.
Speaking on the achievement, Daimler India Commercial Vehicles – Managing Director and CEO, Erich Nesselhauf said, “50,000 truck sales in less than five years – no other new market entrant in India has achieved this before. Bharat Benz is today firmly established in the world’s toughest CV market and will continue to push the industry limits in terms of safety features, environmental friendliness and fuel economy.”
Adding to the company’s success, Daimler’s Vice President – Sales and Marketing, Rajaram Krishnamurthy said, “We have seen a very positive growth momentum following the introduction of the new BS-IV standard, and we aim to further capitalize on this. Customers understand our superior BS-IV solution based on proven SCR technology. They also clearly appreciate the host of additional features that our new Bharat Benz heavy-duty range offers, true to our ‘Profit Technology’ tagline.”
Bharat Benz has been one of the fastest growing commercial vehicle makers in India and have been retailing a host of products right from heavy duty trucks to 9-tonne and 16-tonne buses. Starting business in September 2012, the manufacturer’s first sales milestone of 10,000 units arrived in 2014 and the company has certainly come a long way ever since.
Earlier this year, Bharat Benz also forayed in the 16-tonne coach bus segment with its first-ever 1623T front-engined coach bus. The model has been designed for intercity commutes and gets an all-aluminium construction for keeping the overall weight low and structure rigid.
Bharat Benz currently has a dealer and service network of 130 touch points across the country, which the company says is being expanded, especially in tier-2 and tier-3 cities.