Daimler India Commercial Vehicles Pvt. Ltd. (DICV), today launched its first set of trucks under the BharatBenz brand in Mumbai – in the presence of media and dealers of BharatBenz. The three Heavy Duty BharatBenz Trucks – 2523R and 3123R for the haulage segment and 2523C for the construction segment – will now be commercially available through a growing number of state-of-the-art dealerships. The three Heavy-Duty trucks launched today are first among the range of 17 models that will be launched over the next 17 months. Eight of them were presented to the market in a large-scale customer-event in March this year.
Speaking on the occasion, Mr. Llistosella said: “Today is an important milestone for all of us at Daimler and Indian trucking as, from today on, Indian truck buyers will have a new choice. A choice of trucks that are more fuel efficient, more reliable and in the end makes them more successful. BharatBenz is here, and we are proud to have delivered on the promise we made since 2010, to launch our trucks in September 2012. We will drive the change in the Indian market with a new product experience, a new sales experience and a new service experience for our customers.”
BharatBenz offers value-for-money trucks with a strong focus on Total Cost of Ownership (TCO). Having undergone grueling tests – both at the state-of-the-art test track at its plant and on various Indian terrains, these trucks have been built with a promise of best-in-class reliability and performance. The proven fuel efficiency of BharatBenz trucks is a major advantage, especially in the current day scenario where fuel prices are sky-rocketing. These trucks boast of fuel efficiency that is more than 10% better, in comparison to existing products in the market.
The Heavy-Duty Trucks, based on the Mercedes-Benz Axor platform, have been localised to suit specific needs of Indian customers, featuring a six-cylinder engine with 230 HP (170 KW) in all three variants. The trucks introduce a host of features, a first in the commercial vehicles industry, to enhance Safety & Performance. They boast of features like the intelligent-unitized-fuel-injection system, balance-type rear suspension and inter-wheel differential in the haulage trucks and inter-wheel/inter-axle differential locks in the construction trucks, the unique “Engine-Brake” system, to name a few.
BharatBenz also has tied up with four leading Indian financial institutions – HDFC Bank, ICICI Bank, Sundaram Finance and Kotak Mahindra Bank Ltd., who will offer tailored financing solutions for customers. Additionally, several other banks & NBFCs have also approved BharatBenz products with attractive terms & conditions. Cholamandalam, SREI, Magma, IndusInd Bank, Axis Bank, YES Bank, Reliance Capital, L & T Finance, to name a few.