Ford India released its sales report for the month of October 2018. The company registered total sales of 21,346 units, compared to the 15,033 vehicles sold in October 2017, registering a growth of almost 30 per cent. Similarly, the company domestic wholesales rose to 9,044 units against 4,218 units sold during the same month last year, registering a growth of 53 per cent. On the other hand, exports also grew by 12 per cent to 12,302 vehicles compared to 10,815 units in October 2017.
Commenting on the company's sales performance, Anurag Mehrotra, president & managing director, Ford India, "The industry continues to face headwinds of low consumer sentiment, high fuel price and interest rate in the near term. At Ford, we continue to deliver on our four strategic pillars of Strong Brand, Right Product, Competitive Cost and Effective Scale, that has enabled us to grow faster than the industry."
In the month of October, Ford also launched the facelifted version of the Aspire subcompact sedan, which now comes as a starting price of ₹ 5.55 lakh, going up to ₹ 8.49 lakh (ex-showroom, Delhi). The 2018 Ford Aspire, like the pre-facelift model, will come with two petrol and one diesel engine option. Both the petrol engines are from the new dragon series - the 1.2-litre three-cylinder unit that was introduced with the Freestyle, and the 1.5-litre three-cylinder unit that was introduced with the EcoSport facelift.