Harley-Davidson Bootcamp Announced

The initiative to train rookie Harley riders will be organised across India from April to June 2017.

American cruiser bike maker Harley-Davidson is all set to inspire and involve rookie riders in leisure motorcycling by organising a country-wide event called Bootcamp. The purpose of this event is to educate new riders about large-capacity motorcycling basics in a fun and interactive way. The camp entails an introduction to the Harley-Davidson lifestyle and culture, its origin, history and an understanding of the motorcycle portfolio so that the individual can identify the right bike for him/herself. Enthusiasts are divided into smaller groups, getting their first experience of camaraderie that goes with riding. Riders also get the opportunity to take their dream motorcycle for a short ride with like-minded individuals.

Additionally, enthusiasts can also learn about tailor-made financing options with flexible interest rates, terms and EMI solutions designed to assist prospective customers in owning a Harley-Davidson motorcycle. The benefits of Harley-Davidson Finance could include reduced rate of interest of 9.99 per cent, 60 per cent waiver of standard processing fees, extended tenure of up to 84 months, and no foreclosure charges after 18 months.

Commenting on the initiative, Pallavi Singh, director, Marketing, Harley-Davidson India, said, “Staying true to our commitment of strengthening consumer base, we are proud to introduce Harley-Davidson Boot Camp; an interactive platform that gives riding enthusiasts a direct gateway into the brand. No two Harley-Davidson motorcycles are the same and through this program, aspiring riders will get the opportunity to learn to ride their dream Harley-Davidson motorcycle.”

The Harley-Davidson Bootcamp kickstarted in the city of Udaipur, Rajasthan on April 22 and the next chapter of the event will be held between April 29 and 30 in Bhopal.