Honda releases new campaign for 5th-gen Honda City

Honda Cars India (HCIL) has launched a 360-degree marketing campaign, ‘Rush of Supremacy’, for the All-New 5th Generation Honda City.

Conceptualised and executed by Dentsu One, the creative agency from Dentsu Aegis Network (DAN) India, the campaign films highlight that the new City embodies the feeling of rush and the hit of adrenaline that comes from being at the top, thus, bringing alive the ‘Rush of Supremacy’.

The campaign has been initiated by teasers and R&D team Videos, showcasing the team that has created the new Honda City to create an intrigue and give the consumers an insider’s perspective on the design philosophy and the engineering craftsmanship that went behind creating this 5th-Gen Honda City. Asianet Online