Jawa motorcycles is set to cover 3,00,000 kms of trails across India with its motorcycles, riders and enthusiasts, as per the company release. The company has partnered with Kogo, an automated storytelling platform for road travel as part of the Million Trails Project (MTP).
As part of the project, the company aims to capture one million road trips and trails across the globe.
Ashish Singh Joshi, CEO, Classic Legends said, “We are excited to partner with KOGO under the Jawa Nomads program to map more than 300,000 kms of trails across India. With select 50 passionate travellers, we look forward to bringing together the next level of experience for our customers. This initiative will serve as an enabler for the Jawa Kommuniti to discover new routes, find fellow riders and go out and explore on their Jawa motorcycles.”
According to the company, Kogo is capturing 10 lakh kms of trails in India in the form of 5000 stories with 50 influencers in one year.
Also, it will flag off Million Trails Project from the Forever Riders Meet 2020 in Khopoli, informs the release.
Speaking on the association Raj K Gopalakrishnan, CEO, KOGO Tech Labs said, “We are proud to collaborate with an iconic brand like Jawa and appreciate their trust in us. The Million Trails Project is designed to open the floodgates of content, discovery and exploration. This association is a key step in that direction.”