Mahindra Thar 2020 has been an instant hit since it was officially launched on October 2 with the company on Monday announcing that over 15,000 units of the go-anywhere SUV has been booked so far.
Thar 2020 had hit 9,000 units in bookings in the first four days of being launched.
Thar 2020 promises the same abilities to tackle a wide variety of terrain but now also promises a more premium and comfortable cabin, something that was missing from its list of attributes thus far.
As such, Mahindra informs that the vehicle has managed to strike a chord with those who have never owned it before.
Of the total bookings received so far, 57% customers of the new Thar are first-time buyers.
Offered in LX and AX variant with the former oriented more towards the lifestyle buyer while the other retaining the absolute authentic off-road character, Mahindra states that Thar 2020 is seeing a massive interest among people at large.
The company also informs that it is lifestyle seekers who are powering this interest, over and beyond the the traditional lovers of the brand.