Having been around for over two years in the market now, Tata Motors has sold over 1.7 lakh units of the Tiago, the company announced at the Tata Tiago NRG launch event. Launched in 2016, the Tata Tiago was the first key product as part of Tata Motors turnaround strategy and the company hit the bulls eye with the little hatchback.
The model has been a game changer for the car maker helping it re-establish itself in the passenger vehicle segment, while also taking on popular sellers including the Maruti Suzuki Alto, Renault Kwid, Hyundai Grand i10 and the likes.
Tata sayst the Tiago has brought a massive change in the way the automaker's passenger vehicles business functions. Not only has the company been able to bring younger customers onboard with the Tiago but has also been able to attract private buyers after having catered to fleet operators for a long time.
The success of the hatchback also paved way for the manufacturer's newer products including the Tata Hexa, Tigor, and more recently the Nexon subcompact SUV. The latter has managed to emulate the success that the Tiago achieved.