Tesla launches 'Tequila' worth $250 online

Tesla Inc launched its own brand of tequila on the electric car maker's website, making good on a promise by CEO Elon Musk with a $250-per-bottle experience that was unavailable within hours of the product's lift-off.

Pictures of 'Tesla Tequila' on the website revealed a sleek, lightning-shaped bottle, a bit different from what Musk had once touted.

The product was quickly listed as 'out of stock'.

Musk tweeted the idea of 'Teslaquila' on April Fool's Day 2018, which many of his followers considered a joke. However, Musk's efforts to trademark the drink in October of that year were frowned upon by Mexico's tequila producers.

Mexico's Tequila Regulatory Council then argued the "name 'Teslaquila' evokes the word Tequila ... (and) Tequila is a protected word."

Under the new name, it had no qualms.

"Tesla is now a certified brand of tequila under the strict regulations regarding our national drink," the council said in a statement, saying it would be made by Destiladora del Valle de Tequila, a major producer of tequilas and other spirits.



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