Despite the deepening crisis in the domestic auto market, Swedish luxury carmaker Volvo Tuesday chose the country to unveil a three-seater hybrid car for its global launch.
The ultra-luxury C90 Excellence Lounge is priced at Rs 1.42 crore (ex-showroom).
The company is targeting only "ultra" luxury customers and is looking to sell only 15 cars in the country in the next one year, Volvo Car India managing director Charles Frump said at the launch here this evening.
He said the new offering will be a game-changer for Volvo Car India, even though it is targeted at only for the "select few" customers.
"India is the first market where we are launching this car. In the first batch we are rolling out only 15 cars for the select few," Frump said.
Despite the industry facing its worst crisis in two decades, Volvo India ducked the trend with an 11 percent growth in volume, selling 1,159 units in the June quarter.