Air India passengers can soon avail 'Namaskar Sewa', a meet and greet service wherein dedicated personnel will receive the customers at airport entry gate and assist them till being seated in the aircraft.
The disinvestment-bound national carrier, which is already providing similar services to first class passengers, would be rolling out the initiative on a pilot basis at the Delhi airport, according to an airline official.
The airline flew more than 81 lakh domestic passengers and over 35 lakh international passengers during the April-June period.
'Namaskar Sewa' would be offered to the passengers for a nominal fee, the official told.
The initiative also comes at a time when the airline is grappling with stiff competition and complaints about services from passengers.
"We have already been providing such services to our first class customers. There is a feedback that at times, business and economy class passengers faced some issues at airports and did not have a pleasant experience.
"With 'Namaskar Sewa', we are aiming to address those issues," the official said.
According to him, the initiative would focus more on international passengers, particularly those in transit, as they have to hop on from one terminal to another.
The airline would have a dedicated team of up to three personnel to help passengers who register for the services through the web link 'namaskarsewa.in'.