Digital commerce to touch Rs 2.37 lakh cr by Dec 2018: IAMAI

Digital commerce in India is expected to reach Rs 2.37 lakh crore by December 2018, driven by strong growth in segments like travel, e-commerce and utility services, Internet and Mobile Association of India (IAMAI) said.

The industry body, in its report with IMRB Kantar, said the digital commerce market in India is estimated to have grown at a CAGR of 34 per cent between December 2011 and December 2017 to reach Rs 2.04 lakh crore by the end of December 2017.

"It is estimated to reach Rs 2,37,124 crore by December 2018," the report added.

As per the report, the online travel industry accounted for 54 per cent share (Rs 1.10 lakh crore) of the digital commerce market. Within the travel category, domestic air ticket and railways booking continued to be among top contributors, while bus/cab booking contributed about Rs 5,174 crore.

In the non-travel segment, e-tail contributed Rs 73,845 crore, followed by utility services (Rs 10,201 crore), and matrimony and classifieds (Rs 3,689 crore).

Other online service market -- which includes online bookings done for entertainment, online grocery and online food delivery -- reached close to Rs 6,060 crore.

"Online grocery delivery is the top contributor within this segment with a market value of Rs 2,200 crore. This overall segment is expected to reach Rs 7,800 crore in December 2018," it added.