Double Horse is opening a new possibility in filming through their new Ad film which shoot through online.
The ad has been made by using the possibility of cutting edge technology. It may first time for us to see this type of venture by lead ad makers Shibu Anthikkad and Deepu Anthikkad with actress and brand ambassador Mamtha Mohandas.
Vinod Manjila,chairman of Double Horse said: "We are launching a new instant "Sadhyapalada" for this Onam. Ad film needs more to bring its features to the public with our brand ambassador Mamtha Mohandas. Since she is in America our ad agency prepared a plan".
Pradeep Ganghadaran, Director Brand ID said that the "ad should have an Onam feel. Mamtha who is out of place should be active in it. For that, we and the production house created a script and decided to shoot in the U.S via online".
"Since Mamata was in Los Angeles, she had to arrange a Hollywood team. The instructions they needed were given several times through online meetings. Kerala costumes and art materials were earlier sent by courier from Kochi", Deepu Anthikad producer of Ad film told.
"Shots are mailed to the crew and tha necessary instructions were given to Mamtha and DOP through online as we were able to watch the shooting live . It really felt like it was at the shooting location", Shibu Anthikad told.
This great idea of Shibu and Deepu opens a new possibility in filming.
Asianet.in/News Desk: Asianet Online