Gold prices fall by Rs 100 on low jewellers' demand

Gold prices on Tuesday fell Rs 100 to Rs 33,150 per 10 grams at the bullion market in New Delhi on account of subdued demand from local jewellers and diversion of funds to rising equity market despite positive trend overseas, according to the All India Sarafa Association.

Silver, however, gained Rs 50 to Rs 39,580 per kg on increased uptake by industrial units and coin makers.

Traders said low demand from domestic jewellers and investors' increased focus on equities pulled down the prices of the yellow metal.

The Sensex had on Monday jumped 383 points to close at a near six-month high of 37,052. On Tuesday also, it was trading 503.36 points higher during the day.

They, however, said silver rose on account of a rise in demand from factories.