The makers of ‘Mamangam’ are going all out in promoting the film. As the release date is closing in, promotions have kick-started in full swing. As a first, an android game based on the film has been released. Mammootty launched the game in the presence of producer Venu Kunnappilly, director M Padmakumar, Anto Joseph, Ram and B Unnikrishnan. The game, designed in the popular ‘Temple Run’ format, is majorly targeted at the youngsters and thereby raise a curiousity about the film.
‘Mamangam’, as per the makers, is a historic film with almost 80% of it being inspired from real events. The film is based on the religious festival, Mamangam, that took place every 12 years in a place called Thirunavaya, on the banks of Bharathapuzha, for over 280 years. Mammootty will be seen playing a ‘chaaver’ in the film. Along with him, the cast also includes Unni Mukundan, Kaniha, Anu Sithara, Prachi Tehlan, Siddique, Sudev Nair, Tarun Arora, Suresh Krishna, Manikuttan, Manikandan, Ineya and Sudheer Sukumaran.
‘Mamangam’ is scheduled to hit screens on November 21. The makers are planning it as the biggest ever release in Kerala. Over 400 screens have already been charted for the film, which includes the major centres in the state. Going by the huge number of centers, the film is expected to take a massive opening at the Kerala box office. Besides Malayalam, it will be releasing in Tamil, Telugu and Hindi languages as well.