Midhun Manuel Thomas’ Aadu franchise enjoys popularity among the masses, especially the youth. It’s the best and most recent example from Malayalam cinema to show how a movie or its characters attain a cult status. It goes without saying that memes, troll pages, dubsmash and tik tok videos have played a major role in keeping the quirky characters alive. While the part of the movie was a commercial failure, the second part emerged as a huge blockbuster. Inspired by its success, the makers have officially announced a third part to the series.
On the third anniversary of the release of the first part, ‘Aadu Oru Bheekara Jeeviyanu’. Producer Vijay Babu of Friday Film House took this occasion to officially announce the third installment through his social media handle. Other details regarding when shoot commences will be revealed shortly.
Earlier in an interview, Vijay Babu had hinted about his plans to make the third part in 3D format. Though it has not yet been confirmed, it will be massive if the makers can successfully pull of such an innovative idea. Kids, who already are great fans of Shaji Pappan and co, can easily be attracted by the idea of a 3D film. Such is the popularity of series that many social media users have been requesting the makers to attempt a spin-off on each character.
‘Aadu’ is probably the only movie in Malayalam cinema, and among the very few in world cinema to have a second part for a failed movie. Upon its theatrical release in 2015, the first part tanked at the box office. But it gained popularity soon after the DVD release. The team rectified all their mistakes from the first part and delivered ‘Aadu 2’ as a much better entertaining mass action-comedy. Releasing for 2017 Christmas, the movie set the box office on fire thereby emerging as one of the top grossers of the year.
The makers will be hoping to repeat the same with the third part as well.