Reigning world tennis champion Novak Djokovic became a new goodwill ambassador for the UN Fund for Children, joining a roster of athletes and celebrities to hold the post.
The 28-year-old Serbian, who grew up during the Balkans war, has already worked to help vulnerable children through his role as UNICEF Serbia ambassador and his Novak Djokovic Foundation.
“I am honored to have become a goodwill ambassador for UNICEF, and to continue to help defend and uphold children’s rights and provide access to early childhood care and development for every girl and every boy,” he said in a statement. Djokovic, who was born in Belgrade in 1987 shortly before the Balkans war broke out, spent much of his childhood in Serbia. He has said on past occasions that tennis was a “blessing.”