Kerala's all-women 'Mahila Mall', touted to be the first such initiative in the country, is all set to be more professional as the Indian Institute of Management, Kozhikode (IIMK) has stepped in to overhaul its marketing model.
An ambitious initiative of the state's women self-help group 'Kudumbashree', the Kozhikode-based 'Mahila Mall' houses a series of shops run by women entrepreneurs in its five-storeyed building.
The 36,000 square feet mall boasts of branded outlets, supermarket, restaurant, boutiques, footwear shops, beauty parlours, banks, outlets for imported gadgets, handicraft, baby care, electronics and home appliances. It also houses conference rooms, training centres and underground parking facility and is stated to provide jobs to 250 women directly and 500 women indirectly, 'Kudumbashree' officials said.
However, the women entrepreneurs who enjoy a sizeable footfall during festive season and exhibitions, are currently experiencing dwindling customer numbers in off-season, resulting in an unsteady source of income.
This is resulting in a financial crunch and difficulty in paying rent, electricity bills and the salaries of the people employed in these outlets.
IIM Kozhikode, under its Social Outreach Programme, has reached out to the Unity Group of 'Kudumbashree' in a coordination meeting held on Monday, to overcome this lacunae and to carry out a pro bono study of their marketing model to revamp and restructure the marketing strategy for 'Mahila Mall'.
The team will furnish a detailed report with corrective measures to overcome the lean trading patch experienced by this 'Kudumbashree' outlet.