Heinz ropes in Sourav Ganguly to boost Complan

Heinz India, part of the global food company KraftHeinz Company, has roped in former Indian skipper Sourav Ganguly for three years to boost one of its key brands.

"We have brought in Sourav Ganguly on board for Complan for three years. He was a natural choice being a national figure, a father and a Complan boy himself," Heinz India managing director Sankalp Potbhare said.

Ganguly will be the brand ambassador of Complan.

Potbhare said Ganguly has agreed to be the Complan campaign as it aims to raise protein awareness across the country, starting with West Bengal.

The company claimed it has registered a healthy growth from Complan since its re-launch about six months ago.

The health drink is one of the major brands in the Rs 6,000 crore milk food drinks (MFD) category in the country.

West Bengal and Tamil Nadu are the two major states accounting for one-third of the market.