Beleaguered Vijay Mallya may be embroiled in controversies but Kingfisher Beer brand, owned by Mallya-promoted United Breweries, continues to top the most trusted alcoholic beverage brands list.
As per the Brand Trust Report 2018, Kingfisher Beer, Black Dog and Budweiser are the top three most trusted alcoholic beverage brands.
Kingfisher Beer has maintained its leadership position ...and remain the unmitigated leader for the last eight years of the Brand Trust Report, TRA Research CEO N. Chandramouli said.
Kingfisher is the flagship brand of United breweries Ltd. In August last year, United Breweries announced its Chairman Vijay Mallya has ceased to be director of the company following market regulator Sebi's order against him.
Mallya, who had fled to the UK in March 2016, is also wanted in India for Kingfisher Airlines' default on loans worth nearly Rs 9,000 crore and some other matters.
Royal Stag, Signature, Johnnie Walker ranked number four, five and six, respectively.
Carlsberg, Blenders Pride, Tuborg and Imperial Blue are the other brand which figure in the top 10 list.