With an aim to increase their share in the fastest growing market, General Motors and Ford plan launches and localizations to retain their market share and also improve their share and services in the Indian market. Currently Maruti and Hyundai lead at the first and second position in the market respectively whereas GM stands sixth and Ford stands at the seventh position. GM and Ford are looking at making their mark wherever the market leaders are lagging behind.
GM has invested nearly Rs. 5,500 crore which is equal to USD $ 1 million in India whereas Ford has invested almost double this amount. Michael Boneham, the President and Managing Director, Ford India, said that India is an important market and therefore it holds a lot of importance to the company. Lowell Paddock, the President and MD, General Motors India on the other hand said that the aim of GM is to increase their market share to a double digit figure and for this they are depending a lot on the new portfolio mix and market conditions.
GM is launching Sail hatchback, Sail sedan and the MPV Enjoy in October and with this GM will have its presence in all the segments of the Indian passenger car market. Ford on the other hand will drive its sub-4metre compact SUV, EcoSport sometime early next year. Ford India is also to get nearly 6 cars in the Indian car market by 2015.