Hyundai revealed its Le Fil Rouge concept car at the Geneva motor show as the blueprint for the brand’s future design direction.
The aim of the intriguing new theme is to bring instinctive beauty and to create emotional value and desirability in Hyundai’s future vehicles.
The new theme, named Sensuous Sportiness and was first applied to the Kona, Nexo and Santa Fe SUVs which came with ‘cascading’ grilles and wide bonnets.
Although Hyundai is keen to emphasise technology being a core principle of its philosophy, details about what the HDC-1 concept has going on beneath its sleek bodywork are almost non-existent at this point.
Hyundai describes the frame of the interior as a ‘tube architecture’ that reflects the exterior profile of the car.
Hyundai’s Sensuous Sportiness theme takes over from Fluid Sculpture, which was introduced with the Sonata sedan in 2009.