After the state animal, bird, flower and fish, Kerala is all set to get its ‘official fruit’. And it is none other than the jackfruit, the largest tree borne fruit known for its distinctive taste and aroma.
The state government will make an official declaration in this regard on March 21, based on a proposal of the Agriculture Department.
The government also plans to promote the ‘Kerala Jackfruit’ as a brand in markets across the country and abroad, highlighting its organic and nutritious qualities.
State Agriculture Minister V.S Sunil Kumar said the core objective of the government was to give a fillip to the production and sale of jackfruit and its value-added products.
A total revenue of Rs 15,000 crore is expected through sale of jack fruit and its allied products through the branding of the fruit, he said.
“Though jackfruit is one of the most widely produced fruits in the state, we are yet to tap its potential completely. Crores of jackfruits, that also of different varieties, are produced in Kerala every year,” he said.