Patanjali enters branded apparel space, aims Rs 1,000 cr business

Baba Ramdev-led Patanjali Ayurved forayed into the fast growing branded apparel segment through its brand 'Paridhan' and expects a sale of around Rs 1,000 crore next fiscal.

The Haridwar-based firm plans to open around 100 outlets of 'Paridhan' by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on franchise model.

It has introduced three brands -- 'Livfit', 'Aastha' and 'Sanskar'-- targeting customers across all age groups.

"This year, we would have a network of 100 stores ranging between 500-2,500 sq feet. We are aiming a turnover of around Rs 1,000 crore in the next fiscal," said Baba Ramdev.

He further added: "It would also be available online by next year. We are working on it.

While 'Sanskar' would be a range of menswear, 'Aastha' is a women's brand and 'Livfit' would have a range of sportswear and Yoga dresses.

"Our target is to compete with multinational companies in this field such as adidas, Puma," he said adding the 'Paridhan' range would be around 30-40 per cent cheaper and would target ordinary people.

(Agencies)