Royal Enfield Expands its Store in Argentina

Chennai-based Royal Enfield has just announced its entry into Argentina that happens to be the second biggest motorcycle market in Latin America. It’s dealership is located in the country’s capital, Buenos Aires, which is also Argentina’s biggest motorcycle destination.

Royal Enfield has appointed Grupo Simpa as its official dealer-partner for Argentina and will look after all market development and support activities such as marketing and aftersales, for the brand in the country.

The Royal Enfield portfolio for Argentina will consist of four motorcycles – the Bullet (500cc), the Classic (500cc), the Continental GT Café Racer and its adventure-tourer offering, the Himalayan.