Amazon dethrones Google as top global brand: Survey

U.S retail giant Amazon has moved past hi-tech titans Apple and Google to become the world's most valuable brand, a key survey showed on Tuesday.

The brand value of Amazon surged by 52 per cent to USD 315 billion, global market research agency 'Kantar' said in its 2019 '100 Top BrandZ' report.

Amazon jumped from third to first place to eclipse Google -- which slid from first to third place with Apple holding on to the second spot.

The Seattle-based retail behemoth, founded by Jeff Bezos in his garage in 1994, topped the table thanks to key acquisitions, superior customer services and a disruptive business model, Kantar said in a statement.

"Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse ecosystem of products and services, have allowed Amazon to continuously accelerate its brand value growth," said 'Kantar'.

The agency, which is owned by British advertising group 'WPP', added that Amazon showed 'little sign' of any slowdown in its growth.

The top ten companies were once again dominated by U.S firms, with Apple on USD 309.5 billion, Google on USD 309 billion and Microsoft on USD 251 billion.

Payments specialist Visa had the fifth biggest value at almost USD 178 billion, while social networking group Facebook was the sixth largest at nearly USD 159 billion.

For the first time, Alibaba beat Tencent to become the most valuable Chinese brand.

E-commerce leader Alibaba was the seventh biggest at 131.2 billion, up two places on the previous year.

(with news agency inputs)