Amazon planning to launch food delivery service in India

Amazon, the e-commerce giant, is eyeing at the Indian food delivery market and is expected to launch its own delivery service, a report said.

If true, Amazon will be setting up against local food delivery giants, Swiggy and Zomato, after the exit of UberEats in January 2020. The report comes nearly a month after its founder Jeff Bezos's visit to India. At the time of his visit, Bezos had announced an investment of over $1 billion to help digitise the small and medium enterprise sector in the country.

According to reports, the launch of the service, which would be offered as part of either Amazon's Prime Now or Amazon Fresh platform, could happen in the coming months.

The report also added that Amazon has been working on the service for several quarters and had planned on launching it earlier, however it is unclear what caused the delay. The company has also been testing it in Bengaluru for some time.

At the moment, Amazon is competing against several local and international giants in India in multiple verticals.

When it comes to food products, the company in August last year, launched AmazonFresh, offering food and grocery items, that is in direct competition with startups such Grofers and Big Basket. The service by Amazon is powered by its Prime Now service.

(with news agency inputs)