After adding millions of smartphones, India is moving towards becoming a huge market for true wireless (TWS) earbuds.
The true wireless (TWS) earbuds shipments in the country have already emerged as the fastest growing across the entire wearables market with a massive year-over-year growth of 700 percent in 2019, according to a report.
Apple so far dominated the segment, while the Gurugram-based Noise reached the second position. Smartphone brand Realme also debuted among the top five brands, thanks to its affordable AirPods-like Realme Buds Air.
Apple captured 27 percent of the total TWS hearables segment in India in 2019, market research firm Counterpoint Research noted in its report. The company is said to have dominated the segment throughout the year by strong sales of its second-generation AirPods.
It is also believed to remain the leader — despite facing stiff competition from newcomers bringing affordable solutions.
Following Apple, the report said that Noise managed to grab the second spot with a double-digit share of 12 percent in the total TWS earbuds shipments.
The Noise Shots X1 Air and X5 were reportedly amongst the top-five best-selling TWS models in 2019.