The last quarter of 2020 saw e-commerce order volume growing by 36 per cent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report.
In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories' volumes grew by 95 per cent and 46 per cent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report', released by Unicommerce and Kearney.
Tier 2 and 3 cities accounted for a 90 per cent YOY incremental volume and value growth, it said.
The report, which assesses the e-commerce growth in Q4 2020 with the sector-wise analysis, said brand websites reported a 94 per cent volume growth in fourth quarter of 2020 as compared to same period last year.
The last quarter of 2020 saw e-commerce grow by 36 per cent and 30 per cent YOY in terms of order volume and gross merchandise value (GMV) respectively, while the average order value declined by five per cent in Q4-2020 as compare to same period last year.