Tribal artisans will soon be able to sell their products at the click of a mouse with the government gearing up to launch a specialised e-marketplace for them this Independence Day.
"We will launch the website – Tribes India e-Mart – on Independence Day on August 15. It will be similar to selling your products on e-commerce giants Amazon or Flipkart. The difference is just that it will be only for tribals,” Managing Director of TRIFED Praveer Krishna said.
A trial run of the e-marketplace will continue from July 30 to August 14.
The government had set up Tribal Cooperative Marketing Development Federation of India in 1987 with an aim to provide fair price for products of tribals across the country.
The agency functions under the Union Tribal Affairs Ministry.
Praveer Krishna said tribal artisans will be trained and asked to register themselves as sellers on the website.
"The staff at our 15 regional offices across the country and state government officials working with TRIFED will train these tribals and help them get registered,” he said.
The objective is to bring around 5 lakh tribal artisans online, thus connecting them to a larger national and international market, he said.