Walmart-owned Flipkart said it has partnered with fintech major Paytm to provide customers a slew of offers and benefits during its festive season sale.
"This partnership will enable millions of Paytm users to conveniently pay through their Paytm Wallet and Paytm UPI while shopping on Flipkart during The Big Billion Days.
In addition, Flipkart customers will enjoy instant cashback to their Paytm wallets," a statement said.
This partnership is well-aligned with Flipkart's preparation ahead of the upcoming festival where it sees a huge surge in the orders across the country and will further boost the uptake of digital transactions as India continues to stay indoors and maintain social distancing, it added.
Flipkart will host its annual 'The Big Billion Days' sale from October 16-21, while Myntra will hold its 'Big Fashion Festival' between October 16-22.