Jeff Bezos, the richest man in the world and head of space company 'Blue Origin', announced on Thursday his intent to participate in the new race to the Moon with a high-tech lander to carry vehicles and equipment.
"This is Blue Moon," the 55-year-old said at a carefully choreographed presentation in Washington, as curtains lifted to show a model of a huge vessel.
It will weigh more than three metric tons empty, 15 fully fueled, and be capable of carrying 3.6 tons to the lunar surface -- or 6.5 in a variant model.
It is supported by four legs, with an upper deck where equipment can be fixed. A large tank of liquefied nitrogen fuel occupies its center.
"It's an incredible vehicle, and it will go to the Moon," the Amazon founder declared.
Bezos didn't announce a specific date for the project's first launch, but Blue Origin later said it was capable of meeting President Donald Trump's announced goal of returning people to the Moon by 2024.
"We can help meet that timeline, but only because we started three years ago," he said.
"It's time to go back to the Moon, this time to stay." Fifty years after American astronauts first walked on the Moon, the United States is among countries showing renewed interest in Earth's natural satellite.
The vehicle will be capable of carrying scientific instruments, four self-driving rovers and a future pressurized vehicle for humans.
The goal is to land on the Moon's south pole, where ice deposits were confirmed in 2018. Water can be exploited to produce hydrogen, which in turn could fuel future exploration of the solar system.
The White House's intention to return to the Moon in 2024 has sent NASA into a frenzy of activity, because that particular mission was originally anticipated for 2028.