New Delhi: The Ministry of Information and Broadcasting has brought digital audio visual content, including films and web shows on over-the-top (OTT) streaming platforms, as well as news and current affairs on online platforms under its ambit.
The same was announced in a gazette notification on Wednesday.
Earlier, the I&B ministry had refused to support the self-regulation code floated by the Internet and Mobile Association of India (IAMAI).
About 15 video streaming platforms operating in the country had come together under the aegis of the IAMAI to sign a code of self-regulation earlier.
Echoing the government’s call for self-regulation and not censorship or intervention, OTT service providers had formulated a framework for age classification, appropriate content description and access control.
The code also said there will be a grievance redressal mechanism through either a consumer complaints department or an advisory panel.
Platforms on board included Netflix, Amazon Prime Video, Disney+ Hotstar, ALTBalaji, ZEE5, Arre, Discovery+, Eros Now, Flickstree, Hoichoi, Hungama, MX Player, Shemaroo, VOOT, Jio Cinema, SonyLIV and Lionsgate Play.