Samsung bets on 'M series' to take on Xiaomi

Hoping to re-capture its pole position from rival Xiaomi, Korean giant Samsung will launch its 'Galaxy M' series of smartphones -- first in India -- as it looks to clock double-digit growth in this hyper-competitive market.

The range, which will include phones priced up to Rs 20,000, will be sold online only.

While initially, the devices will be available on Samsung's website and Amazon, it will be extended to other online platforms later.

"Samsung India will be the first country to launch the new Galaxy M series smartphones later this month. This new range has been inspired by millennials and designed in India," Samsung India Senior Vice President Asim Warsi told.

He added that the new range will help the company achieve 'strong double-digit growth' in 2019.

"This is our first salvo in 2019. We have been investing in the Indian market not only in terms of devices but also our factory expansion and our experience centre...we continue to remain focused on the needs of the Indian consumer," he said.

On the government's move to tighten norms for e-commerce companies, Warsi said Samsung will continue to conform with the laws.

In December, the government had introduced new regulations -- effective February 1 -- that would bar online marketplaces with foreign investments from selling products of the companies where they hold stakes, and ban exclusive marketing arrangements.