Samsung unveiled a new foldable phone, the Galaxy Z Flip, its second attempt to sell consumers on phones with bendable screens and clamshell designs.
The new phone can unfold from a small square upward into a traditional smartphone form, and will go on sale on Feb 14 starting at $1,380.
The company announced the phone at a product event in San Francisco.
Samsung's first foldable phone, the Galaxy Fold, finally went on sale last September after delays and reports of screens breaking. The Fold, which carries a price tag of nearly $2,000, folds at a vertical crease rather than horizontally as a flip-phone design would.
Motorola has also taken the flip-phone approach with its new $1,500 Razr phone.
(with news agency inputs)