Walmart joins Microsoft in bid for TikTok

Washington: Walmart is the latest company to want a piece of TikTok, the popular Chinese-owned video app that has come under fire from the Trump administration.

The world's largest retailer made a joint bid with tech giant Microsoft to buy TikTok's U.S business, according to a person close to the deal who isn't authorised to discuss the terms publicly.

It may seem like an unlikely combination, but Microsoft and Walmart are already business partners.

Microsoft provides cloud computing services that help run the retailer's stores and online shopping. The two companies signed a 5-year partnership in 2018, enabling them to join forces against a shared rival: online shopping giant Amazon.

Walmart said in a statement that a deal with Microsoft and TikTok could help it expand its advertising business and reach more shoppers.

TikTok, through its fun, goofy videos, has gained 100 million U.S users. But the White House is pushing TikTok's Chinese owner ByteDance to sell its U.S business if it wants to keep operating in the country, citing security risks.

 

 

Asianet.in/NewsDesk: Asianet Online