Brace yourself for ads on WhatsApp. Chris Daniels, Vice President of WhatsApp, said that the company was going to monetise the service by allowing businesses to run advertisements.
“Facebook will start monetising WhatsApp, and show ads in the ‘Status’ section of the app”, Chris Daniels said.
This is also in line with Facebook’s plan to monetise the ‘WhatsApp for Business’ app which is currently free for businesses.
Facebook will charge companies for running ads on the platform. These ads will be interlinked to the advertiser’s profile on WhatsApp.
According to a recent WSJ report, WhatsApp is currently being tested by around 100 companies.
It’s not clear how ads on WhatsApp will function, whether they will be shown randomly to users or if they will be targeted based on users’ interests.
WhatsApp, which is the world’s largest messaging application and has over 250 million users in India, has remained ads-free platform since its debut.
Things, however, started to change after Facebook acquired the company in 2014 for $19 billion.