YouTube officially launches its own TikTok competitor 'Shorts'

YouTube officially announced 'Shorts' a short-format video feature that lives right within the main app.

While the company has recently been highlighting videos that only last a few seconds long in its mobile app, 'Shorts' takes things to the next level by offering video creation tools akin to those found on TikTok and Reels.

The feature begins its roll-out as a beta available only in India.

Each 'Short' is 15 seconds long or less. Multiple clips can be stringed together, and YouTube is leveraging its vast library of licensed music to allow you to film with some background tunes. Users will see a timer and countdown when they begin filming, and they can control recording speed to add a few creative options. Asianet Online