Helo, India's social media platform, has announced its partnership with the Indian Wheelchair Cricket Association as the team sponsor for Team India during the Asia Cup 2019, which is scheduled from May 15 in Nepal. This association makes Helo the first social media app to host and promote Indian Wheelchair Cricket on its platform.
As part of the association, Helo will now be the official digital media partner for the team during the tournament. Cricket lovers can follow the latest updates on Indian team players, upcoming matches and behind-the-scenes activities, as seen and heard first on Helo. In preparation for the tournament, more than 200 Wheelchair Cricket players have joined Helo as part of this campaign to connect with their local communities across India.
"Bringing communities together and empowering them through content lies at the core of Helo's cultural ethos. We are delighted to support the Indian Wheelchair Cricket Association (WCA) as we believe that this partnership is in line with our ongoing mission of connecting our users with the wider community," said Helo's Head of Content Operations Shyamanga Barooah.
The Wheelchair Cricket Association is affiliated to the Disabled Sporting Society and has 16 state teams under it. The players are 70-90 per cent physically challenged and will do batting, bowling, fielding and running on wheelchairs only.