Hyderabad FC adopted a new look ahead of the upcoming season of the Indian Super League (ISL) and unveiled the new look through a short 15-second video.
Hyderabad FC, rechristened from FC Pune City, played for the first time in the ISL last season and finished last. They managed only 10 points from 18 matches.
On Tuesday, Hyderabad FC released a video captioning it, "A new vision. A new identity. A new era. #HyderabadFC."
"A New Vision, A New Team, A New Game, A New Avatar, A New Goal," the video said.
Hyderabad FC co-owner Varun Tripuraneni said in the club's official statement, "It's the start of a new and exciting era for all of us at Hyderabad FC, and we're happy to share the evolution of the club's logo. Our crest and brand identity has been a bold one, and we felt this upgrade really helps us venture into a lot of things."
"It's an exciting new redesign for the HFC brand. In Hyderabad, football has always been our sport, so we're proud to be presenting the new logo which salutes our rich footballing legacy, while embracing a modern Hyderabad," added Varun Tripuraneni.
Asianet.in/NewsDesk: Asianet Online