Kings XI Punjab renamed as 'Punjab Kings'

Kings XI Punjab have been renamed as 'Punjab Kings' as a part of the franchise's rebranding strategy ahead of the IPL 2021 auction on Thursday in Chennai.

"Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself," CEO Satish Menon told.

"The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honours the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams".

The Punjab side has been a part of the Indian Premier League since its inaugural season in 2008, and is co-owned by Bollywood actor Preity Zinta, along with businessman Ness Wadia, Mohit Burman and Karn Paul.