Sachin Tendulkar has settled his law suit in the Federal Circuit Court of Australia with Australian bat-maker, the Spartan Sports group of companies and its directors. In 2016, Tendulkar entered into a worldwide exclusive sponsorship agreement with one of the Spartan companies to promote Spartans sporting goods and sportswear.
Spartan Didn't Fulfil Contract Obigations
Tendulkar alleged that the Spartan company failed to comply with its obligations under the agreement by failing to pay him royalties and endorsement fees as per the agreement signed by both parties and continued to use his name and image even after terminating the agreement.
Tendulkar provided his promotional services at various Spartan events in both Mumbai and London, including to promote the "Sachin by Spartan" line of products and he was unable to pursue other sponsorship opportunities for sporting goods and sportswear while the Spartan agreement was in place.
The claims made by Tendulkar in the law suit against a number of Spartan companies and their directors, Kunal Sharma and Les Galbraith, included claims of breach of contract, misleading and deceptive conduct and sought injunctions, damages as well as cancellation of trade marks featuring Tendulkar's silhouette performing his signature square cut which were registered by another Spartan company.