Indian cricket skipper Virat Kohli has topped the list of the most valuable celebrity brand in the country for the second year in a row, with an 18 per cent increase in his brand value at $170.8 million ( Rs 7546000000) in 2018, according to a report.
The cricketer endorsed 24 brands as of November 2018, the global valuation and corporate finance advisors Duff & Phelps said in its fourth edition of the report on India's most valuable celebrity brands.
He is followed by Bollywood actress Deepika Padukone, who jumped a place higher from the last ranking, with a valuation of $102.5 million.
She endorsed 21 brands as of November 2018.
The top two are the only celebrities with a valuation of over $100 million.
The total value of the top 20 celebrity brands stands at $877 million, with the top 10 contributing more than 75 per cent of the total value.
Bollywood actors Akshay Kumar and Ranveer Singh too improved their rankings by a place, to occupy the third and fourth position with a valuation of $67.3 million and $63 million, respectively.
Actor Shah Rukh Khan slipped to the fifth place from the second position, with a valuation of $60.7 million.