Virat Kohli is the most valuable celebrity brand in the country

Indian cricket skipper Virat Kohli has topped the list of the most valuable celebrity brand in the country for the second year in a row, with an 18 per cent increase in his brand value at $170.8 million ( Rs 7546000000) in 2018, according to a report.

The cricketer endorsed 24 brands as of November 2018, the global valuation and corporate finance advisors Duff & Phelps said in its fourth edition of the report on India's most valuable celebrity brands.

He is followed by Bollywood actress Deepika Padukone, who jumped a place higher from the last ranking, with a valuation of $102.5 million.

She endorsed 21 brands as of November 2018.

The top two are the only celebrities with a valuation of over $100 million.

The total value of the top 20 celebrity brands stands at $877 million, with the top 10 contributing more than 75 per cent of the total value.


Bollywood actors Akshay Kumar and Ranveer Singh too improved their rankings by a place, to occupy the third and fourth position with a valuation of $67.3 million and $63 million, respectively.

Actor Shah Rukh Khan slipped to the fifth place from the second position, with a valuation of $60.7 million.