Facebook drops plans to sell ads in WhatsApp

For all those dreading that your Whatsapp will be mired with ads, sit back and relax because Facebook seems to have dropped the controversial decision of introducing ads as part of a feature on the messaging app.

As per the reports doing the rounds last year, Facebook was toying with the idea of introducing ads as a feature on Whatsapp, similar to how ads appear between Instagram stories.

A Wall Street Journal report stated that the team that was working to integrate ads into the service was disbanded by Whatsapp recently. The team’s work was then deleted from WhatsApp’s code, the report said.

While the report maintains that Facebook has dropped the idea of including ads in the core Whatsapp experience, it might still plan to infuse ads in the Status feature.

However, users weren't the only one unhappy with Facebook's idea. In 2017, Whatsapp founders Acton and Koum resigned owing to their differences with Facebook CEO Mark Zuckerberg over his decision to monetize the messaging app by infusing ads in between chats.

At the end of the day, I sold my company. I sold my users’ privacy. I made a choice and a compromise. I live with that every day, Acton had told Forbes about his disassociation from Whatsapp. Facebook acquired WhatsApp for $22 billion in 2014.

Whatsapp today is the most downloaded app in the world and the company has always had plans to monetize it. The app was founded in 2009 and initially charged download fees and subscription fees of $0.99. However, Facebook made it free when it acquired the company in 2018. In the same year, they came up with the idea of making money through the widely used app by selling ads.

Their decision to drop the plan is a huge respite for all the users, who completely dreaded the idea of having to deal with unwanted ads in between something as personal as a chat. Whatsapp, ever since it came into action, has been the best replacement of the SMS services. It not only made texting fast and easy but became the most sought after app in a very brief period. For the users, the most unpleasant experience would have been to endure the presence of external forces such as the ads while texting. However, the ads won’t entirely leave our way as they might still appear in the status feature if Facebook decides to implement their plan.