PUBG announces return to India; to make $100 mn investment

PUBG is set to make a comeback in the Indian market with PUBG Corporation on Thursday announcing that it is preparing to launch a new game, PUBG MOBILE INDIA

In September, the government had blocked 118 mobile applications, including PUBG, terming them prejudicial to the sovereignty, integrity and defence of the nation.

Following the ban, PUBG Corporation had said China's Tencent Games would no longer be authorised to distribute the PUBG MOBILE franchise in India.

At that time, PUBG Corporation had said it will take on all publishing responsibilities within India.

PUBG Corporation, creator of PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG) and a subsidiary of South Korea's KRAFTON, Inc, said the new game has been created specifically for the Indian market.

The company plans to provide a secure and healthy gameplay environment alongside investments to cultivate local video game, e-sports, entertainment, and IT industries, a statement said.

PUBG Corporation said it plans to create an Indian subsidiary to enhance communications and services with players, the statement said.

With its parent company KRAFTON, Inc, PUBG Corporation plans to make investments worth USD 100 million (about Rs 750 crore) in India to cultivate the local video game, e-sports, entertainment, and IT industries, it added.

The Indian entity will hire over 100 employees specialising in business, e-sports, and game development, and will look to actively collaborate and leverage local businesses to strengthen its gaming service in addition to establishing a local office, it added.

According to reports, India accounted for a significant portion of PUBG MOBILE's download and usage.

Reports also suggest that a number of smartphone gamers in the country shifted to COD Mobile (Call of Duty Mobile) game post the PUBG ban.

 

 

 

Asianet.in/NewsDesk: Asianet Online